Why We Follow: The Power of Starting With Why

Have you ever noticed how some calls to action resonate deeply, while others fall flat? It’s not just about the product or cause – it’s about the leader’s message. In Simon Sinek’s inspiring TED Talk,  Start With Why, he reveals the secret sauce of influential leaders: they all Start with why.

This means they focus on the purpose, cause, or belief that drives their actions. They don’t just tell you what they do or how they do it – they tell you why it matters.

This focus on “why” is what ignites a fire in us. It makes us want to listen, to learn more, and ultimately, to take action.Sinek’s message is powerful and applicable to anyone, whether you’re a leader in business, a community organizer, or simply someone who wants to make a difference.

Inspired to Learn More?

I highly recommend checking out Sinek’s TED Talk and his book, Start With Why. I’ve even created a SketchNote of the book’s key points to help you remember the main takeaways.

What about you?

Have you seen Sinek’s TED Talk or read Start With Why? What other leadership principles resonate with you? Share your thoughts in the comments below!